“We will assure that there is no interruption of these services.” “Owners should also know that IFH will maintain the networked servers at which provide bike connectivity,” Brian added. Service and parts products will be defined, priced and available within a week of this announcement” IFH is taking on this role, starting immediately. “Their owners want to know that there is a financially sound organization committed to providing the staff, parts, procedures and services needed to support those bikes. “There are over ten thousand Expresso bikes installed,” said Brian Button, CEO of IFH. IFHs first priority will be to develop and deliver support services for the installed base of Expresso products. This is a terrific platform on which to build. “Expresso built a disruptive product line which was embraced with great enthusiasm by the commercial market. “Acquiring the Expresso technology is the first step,” Bill continued. “The commercial market is just as exciting but lacks a compelling range of products with sound financial support IFH will bring breakthrough solutions to commercial fitness facilities in the US and around the world.” “Products like Wii Fit and Dance Dance Revolution have demonstrated a large and growing consumer market for interactive fitness products and services,” said Bill Stensrud, Chairman of IFH. These products are being re-launched as the Expresso line by Interactive Fitness Holdings. (November 10, 2009) – Interactive Fitness Holdings® (“IFH”), announced that it had acquired the assets and intellectual property of Expresso Fitness as part of a larger strategy to acquire, organize and deliver a wide range of interactive fitness solutions to commercial customers. Get access to everything we publish when you
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